When holding an art/craft event, how important is it that all vendors 'match', so to speak? If it isn't important at all, why do so many organisers seem dead-set on doing it anyway?
I've been to several smaller shows where all the goods from t-shirts to tote bags have the same aesthetic and it's clear that the look is what's preferred by the show organisers, but I have to wonder if people who make decisions based on what they like are really considering their market. What appeals to the late-teens hipster might not make the thirty-ish professional want to reach for her wallet, and what appeals to her might be something different than what in